Christopher van der Kleed, senior art director
































Marker

Christopher
van der Kleed,
senior art director

















Marker






John Deere ‘22


Real people in John Deere ads isn’t new. Them delivering lines is. 

We went to 7 locations around the country to capture real Deere owners working their land. As they worked, they channeled their inner Meryl Streep while improvising a few lines of their own. Then we cut it together to create seamless handoffs to show that while the work may be different, the goal is always to make the most of your land.

We shot with vintage anamorphic Panavision lenses, which was a treat.



Each family also had two online videos. For the Allens, that was a 30 second day in the life video on their flower farm and a longer one with some tips on how to make the most of your land. If you want some more tips for your land, check ‘em out here.



my role: art director
copywriter: Jason Lane
CDs: Mikael Kriisa, Jimmy McDonald
CDs (GATOR only): Rory Jensen, David Ekholm
GCD: Cory Schearer
agency: EP+Co
director: Kevan Funk
dp: Nate Hurtsellers
color: Mikey Pehanich (Blacksmith)







Harmony of Work

Let’s roll, let’s go.


In a sequel to our month long  shoot for the ‘22 campaign, we partnered up again with Kevan Funk and Noco (RIP) to  show some appreciation for the Deere factory workers and the harmony between them and the land. Huge shoutout to Duotone for making this one sing.

   

my role: art director
copywriter: Jason Lane
GCD: Cory Schearer
agency: EP+Co
director: Kevan Funk
dp: Nate Hurtsellers
sound: Duotone
color: Mikey Pehanich (Blacksmith)








Nutrish

Feed Yours. Help More.

You can’t adopt them all, but you can help them all. When you feed your dog Nutrish, pets in need across the country get fed thanks to the Rachael Ray Foundation. Or at least that’s what they told us.


agency: Publicis NY
director: Adam Hashemi
dp: Hoyte van Hoytema








John Deere: Field Report


For a lot of 2020 we couldn’t travel to shoot anything. So we let farmers do it for us.


After interviews and coming up with a cohesive story for each, we sent out “DIY Content Kits”, complete with GoPros, camera mounts, and some pointers on filming. Here are the first three of nine episodes.



animated art cards (h/t to the illustrator, Jason Craft and animators at CoMo)

the kit and instructions

my role: art director
copywriter: Jason Lane
CDs: Mikael Kriisa, Jimmy McDonald
GCD: Cory Schearer
agency: EP+Co







The UPS Store


The UPS Store is all about making small business owners’ lives less stressful.


What better way than to listen to all the soothing products and services they have to offer?










my role: art director
copywriter: Jason Lane
agency: EP+Co




land o’ lakes


Butter makes things taste better and we want to remind people that that’s okay.

Margarine was the “healthier” option for a long time and butter use was frowned upon. Now, butter’s back. 

my role: art director
copywriter: Jonathan Friedman


out of home
(behind the scenes)

video



instagram


twitter
DM us who buttershamed you. We’ll stick it to them, (on twitter) and we’ll stick it to you (with a stick of butter)!



And to thank those loyal butterers...

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wingstop


No gimmicks, no amenities, instead we put our money where your mouth is.

(in the wings)

my role: art director
copywriter: Jonathan Friedman


sponsored instagram stories


online banners


tv


ooh


parking sign


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la colombe coffee


Drinking La Colombe coffee is so immersive that you’ll have an out-of-mouth experience.

La Colombe put a massive amount of effort into the experience of drinking their canned lattes. We imagined people might get a little lost in thought about it while drinking it.

my role: art director, co-copywriter, filming/editing
copywriter: Zak Delange

video

logo animation

behind the scenes

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major league soccer


Soccer in the US has long been laughed at.

Now it demands your attention.

my role: art director
copywriter: Jonathan Friedman

print


manifesto video


banner


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gold bond


Can you do soft things even if your hands aren’t?

There is a stigma that a man’s hands should be tough, worn, and callused. Well, a man’s hands can be all those things. And soft.

my role: art director, filming/editing
copywriter: Stuart Tierney

social videos




radio




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Sr. Art Director | 2023 - Present @  BBH

Sr. Art Director | 2022  @ Publicis NY

Art Director/Sr. Art Director | 2019-2022 @ EP+Co, NYC

Freelance Creative | 2018
- Annex88, VMLY&R, The Paper Crane Factory, Scout

The Creative Circus | 2018
- Art Direction

email me: chrisvanderkleed@gmail.com
dm me: @chrisvanderkleed
résumé

Enthusiast.  

Copywriting partner: Jason Lane



emotional calibration

A design project exploring how we can be affected by sound and color.  For the best experience, please use headphones.


Scroll down to proceed.









what do you want to feel?




photography






the dreadnoughts


A gig poster for The Dreadnoughts.

The Cider King arrives in Vancouver.



stories of the north


I made a book about Norse mythology.

I illustrated the cyclical myth of Creation and Ragnarok. The other side corresponds with the art and tells the story with words instead.





nasa x boeing


Earth is dying - send the kids to mars.

Schoolyard posters as a collaboration between NASA and Boeing to encourage children to pursue scientific fields and the exploration of space.


car art

For a dead campaign.



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oblique process


An abstraction of colors, words, and design. Or Soundcloud album art.




patterns



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