Christopher van der Kleed, associate creative director
































Marker

Christopher
van der Kleed,
senior art director

















Marker






Jif

Save the Celery

Every year during the Super Bowl, America eats over one billion chicken wings – leaving millions of celery stalks heartlessly neglected.

This year, we said enough is enough and launched a PSA to Save the Celery. The whole campaign led to savethecelery.com where you could get a free jar of Jif (in minutes!) on Super Bowl Sunday to save the tasteless green stalks yourself.

More to come post-game!










Squid Game

The Challenge

A nationwide study kick-started an integrated campaign that proved everyone would abandon their morals… for a price.

Find your price at everyonehasaprice.co



Each execution featured a QR code that led to the Price of Morals website – an interactive campaign hub where visitors could explore the data and take a quiz that placed them on the spectrum of morality.

A Pink Soldier infiltrated NYC to ask people their price, which was turned into social content that created buzz across Youtube, TikTok, Instagram, and Twitter in the weeks leading up to launch.



agency: BBH USA








John Deere ‘22


Real people in John Deere ads isn’t new. Them delivering lines is. 

We went to 7 locations around the country to capture real Deere owners working their land. As they worked, they channeled their inner Meryl Streep while improvising a few lines of their own. Then we cut it together to create seamless handoffs to show that while the work may be different, the goal is always to make the most of your land.

We shot with vintage anamorphic Panavision lenses, which was a treat.



Each family also had two online videos. For the Allens, that was a 30 second day in the life video on their flower farm and a longer one with some tips on how to make the most of your land. If you want some more tips for your land, check ‘em out here.

To keep the thread of humanity alive throughout the campaign we develeped a completely hand drawn typeface. 

my role: art director
copywriter: Jason Lane
CDs: Mikael Kriisa, Jimmy McDonald
CDs (GATOR only): Rory Jensen, David Ekholm
design: Jivan Davé, Adrian Meadows
GCD: Cory Schearer
agency: EP+Co
director: Kevan Funk
dp: Nate Hurtsellers
color: Mikey Pehanich (Blacksmith)







Harmony of Work

Let’s roll, let’s go.


In a sequel to our month long  shoot for the ‘22 campaign, we partnered up again with Kevan Funk and Noco (RIP) to  show some appreciation for the Deere factory workers and the harmony between them and the land. Huge shoutout to Duotone for making this one sing.

   

my role: art director
copywriter: Jason Lane
GCD: Cory Schearer
agency: EP+Co
director: Kevan Funk
dp: Nate Hurtsellers
sound: Duotone
color: Mikey Pehanich (Blacksmith)








Nutrish

Feed Yours. Help More.

You can’t adopt them all, but you can help them all. When you feed your dog Nutrish, pets in need across the country get fed thanks to the Rachael Ray Foundation. Or at least that’s what they told us.



We also came up with a totally new look & feel for the campaign and brand as a whole which has been incorporated across all social and web.


agency: Publicis NY
director: Adam Hashemi
dp: Hoyte van Hoytema





land o’ lakes


Butter makes things taste better and we want to remind people that that’s okay.

Margarine was the “healthier” option for a long time and butter use was frowned upon. Now, butter’s back. 

my role: art director
copywriter: Jonathan Friedman


out of home
(behind the scenes)

video



instagram


twitter
DM us who buttershamed you. We’ll stick it to them, (on twitter) and we’ll stick it to you (with a stick of butter)!



And to thank those loyal butterers...

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wingstop


No gimmicks, no amenities, instead we put our money where your mouth is.

(in the wings)

my role: art director
copywriter: Jonathan Friedman


sponsored instagram stories


online banners


tv


ooh


parking sign


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la colombe coffee


Drinking La Colombe coffee is so immersive that you’ll have an out-of-mouth experience.

La Colombe put a massive amount of effort into the experience of drinking their canned lattes. We imagined people might get a little lost in thought about it while drinking it.

my role: art director, co-copywriter, filming/editing
copywriter: Zak Delange

video

logo animation

behind the scenes

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major league soccer


Soccer in the US has long been laughed at.

Now it demands your attention.

my role: art director
copywriter: Jonathan Friedman

print


manifesto video


banner


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gold bond


Can you do soft things even if your hands aren’t?

There is a stigma that a man’s hands should be tough, worn, and callused. Well, a man’s hands can be all those things. And soft.

my role: art director, filming/editing
copywriter: Stuart Tierney

social videos




radio




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ACD | 2023 - Present @  BBH

Sr. Art Director | 2023 @  BBH

Sr. Art Director | 2022  @ Publicis NY

Art Director/Sr. Art Director | 2019-2022 @ EP+Co, NYC

Freelance Creative | 2018
- Annex88, VMLY&R, The Paper Crane Factory, Scout

The Creative Circus | 2018
- Art Direction

Enthusiast.  

Copywriting partner: Jason Lane

email me: chrisvanderkleed@gmail.com
@chrisvanderkleed



emotional calibration

A design project exploring how we can be affected by sound and color.  For the best experience, please use headphones.


Scroll down to proceed.









what do you want to feel?




photography






the dreadnoughts


A gig poster for The Dreadnoughts.

The Cider King arrives in Vancouver.



stories of the north


I made a book about Norse mythology.

I illustrated the cyclical myth of Creation and Ragnarok. The other side corresponds with the art and tells the story with words instead.





nasa x boeing


Earth is dying - send the kids to mars.

Schoolyard posters as a collaboration between NASA and Boeing to encourage children to pursue scientific fields and the exploration of space.


car art

For a dead campaign.



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oblique process


An abstraction of colors, words, and design. Or Soundcloud album art.




patterns



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