John Deere ‘22
Real people in John Deere ads isn’t new. Them delivering lines is.
We went to 7 locations around the country to capture real Deere owners working their land. As they worked, they channeled their inner Meryl Streep while improvising a few lines of their own. Then we cut it together to create seamless handoffs to show that while the work may be different, the goal is always to make the most of your land.
We shot with vintage anamorphic Panavision lenses, which was a treat.
We shot with vintage anamorphic Panavision lenses, which was a treat.
Each family also had two online videos. For the Allens, that was a 30 second day in the life video on their flower farm and a longer one with some tips on how to make the most of your land. If you want some more tips for your land, check ‘em out here.
my role: art director
copywriter: Jason Lane
CDs: Mikael Kriisa, Jimmy McDonald
CDs (GATOR only): Rory Jensen, David Ekholm
GCD: Cory Schearer
agency: EP+Co
director: Kevan Funk
dp: Nate Hurtsellers
color: Mikey Pehanich (Blacksmith)
Harmony of Work
Let’s roll, let’s go.
In a sequel to our month long shoot for the ‘22 campaign, we partnered up again with Kevan Funk and Noco (RIP) to show some appreciation for the Deere factory workers and the harmony between them and the land. Huge shoutout to Duotone for making this one sing.
my role: art director
copywriter: Jason Lane
GCD: Cory Schearer
agency: EP+Co
director: Kevan Funk
dp: Nate Hurtsellers
sound: Duotone
color: Mikey Pehanich (Blacksmith)
copywriter: Jason Lane
GCD: Cory Schearer
agency: EP+Co
director: Kevan Funk
dp: Nate Hurtsellers
sound: Duotone
color: Mikey Pehanich (Blacksmith)
Nutrish
Feed Yours. Help More.
You can’t adopt them all, but you can help them all. When you feed your dog Nutrish, pets in need across the country get fed thanks to the Rachael Ray Foundation. Or at least that’s what they told us.
agency: Publicis NY
director: Adam Hashemi
dp: Hoyte van Hoytema
director: Adam Hashemi
dp: Hoyte van Hoytema
John Deere: Field Report
For a lot of 2020 we couldn’t travel to shoot anything. So we let farmers do it for us.
After interviews and coming up with a cohesive story for each, we sent out “DIY Content Kits”, complete with GoPros, camera mounts, and some pointers on filming. Here are the first three of nine episodes.
animated art cards (h/t to the illustrator, Jason Craft and animators at CoMo)
the kit and instructions
my role: art director
copywriter: Jason Lane
CDs: Mikael Kriisa, Jimmy McDonald
GCD: Cory Schearer
agency: EP+Co
land o’ lakes
Butter makes things taste better and we want to remind people that that’s okay.
Margarine was the “healthier” option for a long time and butter use was frowned upon. Now, butter’s back. my role: art director
copywriter: Jonathan Friedman
out of home
video
DM us who buttershamed you. We’ll stick it to them, (on twitter) and we’ll stick it to you (with a stick of butter)!
And to thank those loyal butterers...
wingstop
No gimmicks, no amenities, instead we put our money where your mouth is.
(in the wings)my role: art director
copywriter: Jonathan Friedman
sponsored instagram stories
online banners
tv
ooh
parking sign
la colombe coffee
Drinking La Colombe coffee is so immersive that you’ll have an out-of-mouth experience.
La Colombe put a massive amount of effort into the experience of drinking their canned lattes. We imagined people might get a little lost in thought about it while drinking it.my role: art director, co-copywriter, filming/editing
copywriter: Zak Delange
video
logo animation
behind the scenes
major league soccer
Soccer in the US has long been laughed at.
Now it demands your attention.my role: art director
copywriter: Jonathan Friedman
manifesto video
gold bond
Can you do soft things even if your hands aren’t?
There is a stigma that a man’s hands should be tough, worn, and callused. Well, a man’s hands can be all those things. And soft.my role: art director, filming/editing
copywriter: Stuart Tierney
social videos
radio
Sr. Art Director | 2023 - Present @ BBH
Sr. Art Director | 2022 @ Publicis NY
Art Director/Sr. Art Director | 2019-2022 @ EP+Co, NYC
Freelance Creative | 2018
- Annex88, VMLY&R, The Paper Crane Factory, Scout
The Creative Circus | 2018
- Art Direction
email me: chrisvanderkleed@gmail.com
dm me: @chrisvanderkleed
résumé
Sr. Art Director | 2022 @ Publicis NY
Art Director/Sr. Art Director | 2019-2022 @ EP+Co, NYC
Freelance Creative | 2018
- Annex88, VMLY&R, The Paper Crane Factory, Scout
The Creative Circus | 2018
- Art Direction
email me: chrisvanderkleed@gmail.com
dm me: @chrisvanderkleed
résumé
emotional calibration
A design project exploring how we can be affected by sound and color. For the best experience, please use headphones.Scroll down to proceed.
what do you want to feel?
photography
the dreadnoughts
A gig poster for The Dreadnoughts.
The Cider King arrives in Vancouver.
stories of the north
I made a book about Norse mythology.
I illustrated the cyclical myth of Creation and Ragnarok. The other side corresponds with the art and tells the story with words instead.
nasa x boeing
Earth is dying - send the kids to mars.
Schoolyard posters as a collaboration between NASA and Boeing to encourage children to pursue scientific fields and the exploration of space.
