Jif
Save the Celery
Every year during the Super Bowl, America eats over one billion chicken wings – leaving millions of celery stalks heartlessly neglected.
This year, we said enough is enough and launched a PSA to Save the Celery. The whole campaign led to savethecelery.com where you could get a free jar of Jif (in minutes!) on Super Bowl Sunday to save the tasteless green stalks yourself.
More to come post-game!
This year, we said enough is enough and launched a PSA to Save the Celery. The whole campaign led to savethecelery.com where you could get a free jar of Jif (in minutes!) on Super Bowl Sunday to save the tasteless green stalks yourself.
More to come post-game!