Christopher van der Kleed, associate creative director


van der Kleed,
senior art director



Save the Celery

Every year during the Super Bowl, America eats over one billion chicken wings – leaving millions of celery stalks heartlessly neglected.

This year, we said enough is enough and launched a PSA to Save the Celery. The whole campaign led to where you could get a free jar of Jif (in minutes!) on Super Bowl Sunday to save the tasteless green stalks yourself.

More to come post-game!