John Deere ‘20
EP+Co won John Deere on the premise of using real owners in their commericials.
This year we got to do that with Karen, Mojo, and the Frels family.
We carried through the idea of “More than Land” for the Riding Lawn Equipment (AKA mowers) campaign with “More than Grass”.
my role: art director
copywriter: Jason Lane
ACDs: Mikael Kriisa, Jimmy McDonald
CD: Cory Schearer, Michael Buss
director: Trevor Fife