Christopher van der Kleed, senior art director
































Marker

Christopher
van der Kleed,
senior art director

















Marker






John Deere: Field Report


For a lot of 2020 we couldn’t travel to shoot anything. So we let farmers do it for us.




After interviews and coming up with a cohesive story for each, we sent out “DIY Content Kits”, complete with GoPros, camera mounts, and some pointers on filming. Here are the first three of nine episodes.



animated art cards (h/t to the illustrator, Jason Craft and animators at CoMo)

the kit and instructions

my role: art director
copywriter: Jason Lane
CDs: Mikael Kriisa, Jimmy McDonald
GCD: Cory Schearer
agency: EP+Co