john deere


EP+Co won John Deere on the premise of using real owners in their commericials.


This year we got to do that with Karen, Mojo, and the Frels family.

my role: art director
copywriter: Jason Lane
ACDs: Mikael Kriisa, Jimmy McDonald
agency: EP+Co

:30 tv | Karen’s Land


:30 tv | The Frels Family


We carried through the idea of “More than Land” for the Riding Lawn Equipment (AKA mowers) campaign with “More than Grass”.

:30 tv | Guardians of the Grass


:30 tv | Grass Masters


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