EP+Co won John Deere on the premise of using real owners in their commericials.
This year we got to do that with Karen, Mojo, and the Frels family.
my role: art director
copywriter: Jason Lane
ACDs: Mikael Kriisa, Jimmy McDonald
:30 tv | Karen’s Land
:30 tv | The Frels Family
We carried through the idea of “More than Land” for the Riding Lawn Equipment (AKA mowers) campaign with “More than Grass”.
:30 tv | Guardians of the Grass
:30 tv | Grass Masters