john deere

EP+Co won John Deere on the premise of using real owners in their commericials.

This year we got to do that with Karen, Mojo, and the Frels family.

my role: art director
copywriter: Jason Lane
ACDs: Mikael Kriisa, Jimmy McDonald
CD: Cory Schearer, Michael Buss
agency: EP+Co
director: Trevor Fife

:30 tv | Karen’s Land

:30 tv | The Frels Family


We carried through the idea of “More than Land” for the Riding Lawn Equipment (AKA mowers) campaign with “More than Grass”.

:30 tv | Guardians of the Grass

:30 tv | Grass Masters