john deere

Real people in John Deere ads isn’t new. Them delivering lines is.

We went to 7 locations around the country to capture real Deere owners working their land. As they worked, they channeled their inner Meryl Streep while improvising a few lines of their own. Then we cut it together to create seamless handoffs to show that while the work may be different, the goal is always to make the most of your land.

We shot with vintage anamorphic Panavision lenses, which was a treat.

tv | anthem

tv | gator

tv | compact  tractors

olv | compact  tractors

Each family also had two online videos. For the Allens, that was a 30 second day in the life video on their flower farm and a longer one with some tips on how to make the most of your land. If you want some more tips for your land, check ‘em out here.



my role: art director
copywriter: Jason Lane
CDs: Mikael Kriisa, Jimmy McDonald
CDs (GATOR only): Rory Jensen, David Ekholm
GCD: Cory Schearer
agency: EP+Co
director: Kevan Funk
dp: Nate Hurtsellers