john deere field report

For a lot of 2020 we couldn’t travel to shoot anything. So we let farmers do it for us.

After interviews and coming up with a cohesive story for each, we sent out “DIY Content Kits”, complete with GoPros, camera mounts, and some pointers on filming.

my role: art director
copywriter: Jason Lane
CDs: Mikael Kriisa, Jimmy McDonald
GCD: Cory Schearer
agency: EP+Co

Steward of the Land

The Learning Curve

Dinner on the Homestead

Series Trailer

animated rt cards (h/t to the illustrator, Jason Craft and animators at CoMo)

the kit and instructions