john deere field report
For a lot of 2020 we couldn’t travel to shoot anything. So we let farmers do it for us.
After interviews and coming up with a cohesive story for each, we sent out “DIY Content Kits”, complete with GoPros, camera mounts, and some pointers on filming. Here are the first three of nine episodes.
Steward of the Land
The Learning Curve
Dinner on the Homestead
animated art cards (h/t to the illustrator, Jason Craft and animators at CoMo)
the kit and instructions
my role: art director
copywriter: Jason Lane
CDs: Mikael Kriisa, Jimmy McDonald
GCD: Cory Schearer