john deere field report
For a lot of 2020 we couldn’t travel to shoot anything. So we let farmers do it for us.
After interviews and coming up with a cohesive story for each, we sent out “DIY Content Kits”, complete with GoPros, camera mounts, and some pointers on filming.
my role: art director
copywriter: Jason Lane
ACDs: Mikael Kriisa, Jimmy McDonald
CD: Cory Schearer
Steward of the Land
The Learning Curve
Dinner on the Homestead
animated rt cards (h/t to the illustrator, Jason Craft and animators at CoMo)
the kit and instructions