land o’ lakes

Butter makes things taste better and we want to remind people that that’s okay.

Margarine was the “healthier” option for a long time and butter use was frowned upon. Now, butter’s back. 

my role: art director
copywriter: Jonathan Friedman

out of home
(behind the scenes)



DM us who buttershamed you. We’ll stick it to them, (on twitter) and we’ll stick it to you (with a stick of butter)!

And to thank those loyal butterers...

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