land o’ lakes
Butter makes things taste better and we want to remind people that that’s okay.Margarine was the “healthier” option for a long time and butter use was frowned upon. Now, butter’s back.
my role: art director
copywriter: Jonathan Friedman
out of home
DM us who buttershamed you. We’ll stick it to them, (on twitter) and we’ll stick it to you (with a stick of butter)!
And to thank those loyal butterers...