95% of Americans have some level of plastic in their urine.(here’s the paper if you’re like me and want to dive into a deep hole of a subject that’s not relevant to your field). We took the idea one step further and asked what future generations could look like if we don’t drastically change our ways.
my role: art director, photographer
copywriter: Stuart Tierney
The mannequin inscribed with the alarming statistic and other startling phrases would be placed all around the city near recycling bins drawing attention to them and scaring some people into recycling.
The URL on the back of the head leads to a site where users can learn what items to recycle and find the nearest recycling center.