puma: bloodlines

The Bloodlines event came about as a way to celebrate a city and the people who live in it. 

Using music, art, and food we threw an all day event across Miami to help relaunch a famous sneaker. 

my role: art director
copywriter: Jason Lane
agency: EP+Co

recap video

t-shirt design

shoe customization by Soles By Sir

Anyone that purchased a pair of GVs that day were able to get them customized by Soles By Sir who creates shoes for big-name athletes like Dwyane Wade and Drew Brees.

in-store signage


At the end of the day we threw a block party at a local park with food trucks, performances by Ball Greezy and FloKid, and a mural by Pedro Amos which was donated to the community center.