land o’ lakes

Butter makes things taste better and we want to remind people that that’s okay.

Margarine was the “healthier” option for a long time and butter use was frowned upon. Now, butter’s back. 

my role: art director
copywriter: Jonathan Friedman

out of home
(behind the scenes)



DM us who buttershamed you. We’ll stick it to them, (on twitter) and we’ll stick it to you (with a stick of butter)!

And to thank those loyal butterers...

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No gimmicks, no amenities, instead we put our money where your mouth is.

(in the wings)

my role: art director
copywriter: Jonathan Friedman

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parking sign


la colombe coffee

Drinking La Colombe coffee is so immersive that you’ll have an out-of-mouth experience.

La Colombe put a massive amount of effort into the experience of drinking their canned lattes. We imagined people might get a little lost in thought about it while drinking it.

my role: art director, co-copywriter, filming/editing
copywriter: Zak Delange


logo animation

behind the scenes

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major league soccer

Soccer in the US has long been laughed at.

Now it demands your attention.

my role: art director
copywriter: Jonathan Friedman


manifesto video



gold bond

Can you do soft things even if your hands aren’t?

There is a stigma that a man’s hands should be tough, worn, and callused. Well, a man’s hands can be all those things. And soft.

my role: art director, filming/editing
copywriter: Stuart Tierney

social videos


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