land o’ lakes
Butter makes things taste better and we want to remind people that that’s okay.
Margarine was the “healthier” option for a long time and butter use was frowned upon. Now, butter’s back. my role: art director
copywriter: Jonathan Friedman
out of home
![](https://freight.cargo.site/t/original/i/83155e0b8fbc0a673ed0259193ef33994cde229f2128dce229a2d3bf6b7b0150/butter-bilbo-mockup.jpg)
![](https://freight.cargo.site/t/original/i/6e283f3828ae6d4cb8fe36399e5097a6fff01cabe325a9994135e19a37c590f0/new-butter-bilbo-2-01.jpeg)
![](https://freight.cargo.site/t/original/i/d6e83b6f042846e3727cb7281b6ce6cfd49a717c3832299ca7b9809ee3c0009e/new-butter-bilbo-JONATHAN-USE-THIS-ONE-FOR-REAL-THIS-TIME.jpg)
video
![](https://freight.cargo.site/t/original/i/c2c162da8f57211b352550984e34e4b4baa38df54e2e6951b1f31a261e19cb76/spread-butter-insta-post.gif)
![](https://freight.cargo.site/t/original/i/cafc27a88aec1dd0eb6925c0bf7d565e788bb1c8c3e26c97038aaa8ec34f1f7a/real-biscuits.png)
![](https://freight.cargo.site/t/original/i/57d97b6409fbe46966239f2a529da448e34598b85d1e74985faae73493d323d8/bs.png)
DM us who buttershamed you. We’ll stick it to them, (on twitter) and we’ll stick it to you (with a stick of butter)!
![](https://freight.cargo.site/t/original/i/871e9887ff7f09d09c48fb29d785058c857c0df87aa4bb470b83fabec42ac5cd/thebuttershamedprofile-copy.jpg)
![](https://freight.cargo.site/t/original/i/fc4e92c57edda472311f33761169da3ca44e3075a0be97ce4a916be219204122/daniel-butter-tweet.png)
![](https://freight.cargo.site/t/original/i/dbc46c0a3c137a7033da2258166f8e66bfec4d75caff9ce07b0742ac9f947f34/erin-butter-tweet.png)
![](https://freight.cargo.site/t/original/i/93b12e0bb928313e4917167318daa046c393fe282011f6ed8d5d90b014e7a5c6/henry-butter-tweet.png)
And to thank those loyal butterers...
![](https://freight.cargo.site/t/original/i/b0a761edeab59eb3716d4856e18d7844fe2519b7caae83b6c30f4486c540966e/butter-coupon-copy.png)
wingstop
No gimmicks, no amenities, instead we put our money where your mouth is.
(in the wings)my role: art director
copywriter: Jonathan Friedman
sponsored instagram stories
online banners
![](https://freight.cargo.site/t/original/i/779667364f35aa8a2777665ca9dce1d36357f17f59461fe4dd6fbedb54317cb2/WS-Banner.gif)
![](https://freight.cargo.site/t/original/i/6432ab6979362a7e4c7a45a3c688d4038188ea60d0b00f66daaf58e56c8f72f0/WS-Artful-Banner.gif)
tv
ooh
![](https://freight.cargo.site/t/original/i/8c0b69f40baf699ea4de29a6d139dc9513847a9383d4715dca5397a38f053d37/WS-OOH-Mockup.jpg)
parking sign
la colombe coffee
Drinking La Colombe coffee is so immersive that you’ll have an out-of-mouth experience.
La Colombe put a massive amount of effort into the experience of drinking their canned lattes. We imagined people might get a little lost in thought about it while drinking it.my role: art director, co-copywriter, filming/editing
copywriter: Zak Delange
video
logo animation
![](https://freight.cargo.site/t/original/i/9430e9e254b03d77cfed8db2a41af2584186667d9e88dd0041c7e4bdea833d5c/la-colombe-icon-flying_1.gif)
behind the scenes
major league soccer
Soccer in the US has long been laughed at.
Now it demands your attention.my role: art director
copywriter: Jonathan Friedman
![](https://freight.cargo.site/t/original/i/b5feb39d8f9b34deb23e87a9f3ce72a94e913866179959734f5706a1b51d21c0/mls-print2.jpg)
![](https://freight.cargo.site/t/original/i/74f60c122a739af023439b98f9da1f7387599b3b9113b2da595f7b5e46f81dd6/mls-print3.jpg)
![](https://freight.cargo.site/t/original/i/dc582336d743626a765a3625475373c24de876b7940aa050c442edf270f9ea74/mls-print-1.jpg)
![](https://freight.cargo.site/t/original/i/61542978394ac2d33d0d8d0eb4994ae68dcc228d4b2af5e18160521a0d9e7fe5/MLS-mag-mockup.jpg)
manifesto video
gold bond
Can you do soft things even if your hands aren’t?
There is a stigma that a man’s hands should be tough, worn, and callused. Well, a man’s hands can be all those things. And soft.my role: art director, filming/editing
copywriter: Stuart Tierney