Christopher van der Kleed, associate creative director


van der Kleed,
senior art director


land o’ lakes

Butter makes things taste better and we want to remind people that that’s okay.

Margarine was the “healthier” option for a long time and butter use was frowned upon. Now, butter’s back. 

my role: art director
copywriter: Jonathan Friedman

out of home
(behind the scenes)



DM us who buttershamed you. We’ll stick it to them, (on twitter) and we’ll stick it to you (with a stick of butter)!

And to thank those loyal butterers...

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No gimmicks, no amenities, instead we put our money where your mouth is.

(in the wings)

my role: art director
copywriter: Jonathan Friedman

sponsored instagram stories

online banners



parking sign


la colombe coffee

Drinking La Colombe coffee is so immersive that you’ll have an out-of-mouth experience.

La Colombe put a massive amount of effort into the experience of drinking their canned lattes. We imagined people might get a little lost in thought about it while drinking it.

my role: art director, co-copywriter, filming/editing
copywriter: Zak Delange


logo animation

behind the scenes

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major league soccer

Soccer in the US has long been laughed at.

Now it demands your attention.

my role: art director
copywriter: Jonathan Friedman


manifesto video



gold bond

Can you do soft things even if your hands aren’t?

There is a stigma that a man’s hands should be tough, worn, and callused. Well, a man’s hands can be all those things. And soft.

my role: art director, filming/editing
copywriter: Stuart Tierney

social videos


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