land o’ lakes
Butter makes things taste better and we want to remind people that that’s okay.Margarine was the “healthier” option for a long time and butter use was frowned upon. Now, butter’s back.
my role: art director
copywriter: Jonathan Friedman
out of home
DM us who buttershamed you. We’ll stick it to them, (on twitter) and we’ll stick it to you (with a stick of butter)!
And to thank those loyal butterers...
la colombe coffee
Drinking La Colombe coffee is so immersive that you’ll have an out-of-mouth experience.La Colombe put a massive amount of effort into the experience of drinking their canned lattes. We imagined people might get a little lost in thought about it while drinking it.
my role: art director, co-copywriter, filming/editing
copywriter: Zak Delange
behind the scenes