land o’ lakes
Butter makes things taste better and we want to remind people that that’s okay.
Margarine was the “healthier” option for a long time and butter use was frowned upon. Now, butter’s back. my role: art director
copywriter: Jonathan Friedman
out of home
video
DM us who buttershamed you. We’ll stick it to them, (on twitter) and we’ll stick it to you (with a stick of butter)!
And to thank those loyal butterers...
wingstop
No gimmicks, no amenities, instead we put our money where your mouth is.
(in the wings)my role: art director
copywriter: Jonathan Friedman
sponsored instagram stories
online banners
tv
ooh
parking sign
la colombe coffee
Drinking La Colombe coffee is so immersive that you’ll have an out-of-mouth experience.
La Colombe put a massive amount of effort into the experience of drinking their canned lattes. We imagined people might get a little lost in thought about it while drinking it.my role: art director, co-copywriter, filming/editing
copywriter: Zak Delange
video
logo animation
behind the scenes
major league soccer
Soccer in the US has long been laughed at.
Now it demands your attention.my role: art director
copywriter: Jonathan Friedman
manifesto video
gold bond
Can you do soft things even if your hands aren’t?
There is a stigma that a man’s hands should be tough, worn, and callused. Well, a man’s hands can be all those things. And soft.my role: art director, filming/editing
copywriter: Stuart Tierney